Our Complete White Hat Link Building Outreach Process

Why are Backlinks Important?

Before we talk about how we build links, let’s briefly discuss why in the world do we need backlinks. Well, according to various recent studies by SEO tools like semrush, ahrefs etc and industry’s thought leader Brian Dean, Backlinks/Referring Domains are the number One ranking factor in Google.

ROI on Link Building

My Goal as a Linkbuilding agency owner is to generate a 5X ROI for our clients in a 6-12 month period.

From the numerous campaigns we have executed so far, we have observed 3 factors that guarantee a massive ROI on the link building campaign.

ROI on Link Building is phenomenal given:

  1. Your Business’ Foundation is solid: The products or services that you sell, well how do I say it politely, should not suck. If the business sucks, no SEO or link building company can save it.

 

  1.  Your Site is optimized for Conversions – The goal of SEO is to bring targeted traffic to your site but if the site is not optimized for conversion, the ROI is not going to be that great. Investing in SEO and not investing in a good website design is like putting Rocket fuel in a car. The car might run a little faster but not as fast as you would like it to be.

 

  1. Willingness to play the Long Game – You need to wait at least 2-3 months before you start to see results from Link Building. White Hat Link Building is the safest way to build Links, hence it takes longer to execute and show results. Black Hat SEO gurus will promise instant ranking with their Links but what they don’t tell you is the risk of Google Penalty and Losing all your existing Google Rankings.

The Complete Process

If you are reading this, you probably already know that Backlinks are the most important ranking factor in Google. Unlike the good ol’ days when one could fire up a software like GSA search engine ranker and build hundreds of backlinks in a matter of hours, you can’t do it anymore now thanks to Google’s Penguin and Panda updates.

Now you need to do manual outreach to relevant site owners to promote your awesome content. But it is a very time intensive( and sometimes tedious ) process.

To be completely transparent with you, I have laid down my whole process to get links for you to read and copy ( if you wish to do it yourself )

Or you could hire us to do it & increase your revenue!

Book your Free Consultation call from here.

First Off I get to know more about your business by talking to you.Things that I usually want to discover are:

Then I will analyse Your website Traffic, Keywords and Backlinks

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Website Traffic

I first analyse the traffic you are getting, how they navigate around your site, where do they spend the most time on your site etc. You will need to give me access to your Google search console and google analytics for this.

Keywords

After analyzing your traffic, I figure out the following:

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Link and anchor text Audit

In this step, I go through the following:

Competitor Backlink Analysis

You may hate your evil, greedy and downright Ugly competitors, but we can still learn a thing or two from them by analyzing their sites.

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Content Audit

Quality content that helps your audience is one of the most reliable ways to get Backlinks from other sites in your industry. However, all content is not created equal. Many a times Business owners jump on the content marketing bandwagon without complete knowledge which results in 500 words cookie cutter articles on the blog. Sorry but those won’t get you the links.

In the content Audit I analyse:

If your site passes all the three criterias above, we can start the link building campaign otherwise we will need to develop some great Linkable assets first to work with. You can hire a content creator yourself or I can hire one for you and manage him or her too. Please note that you need to have a content budget so that the link building campaign keeps going smoothly.

Project Management

Once I have all the information, I will setup a project management sheet to plan the link building campaign for the coming months. Both you and my team members will have access to it. We like to do it this way because we believe in keeping things transparent with our clients.

Once I have all the information, I will setup a project management sheet to plan the link building campaign for the coming months. Both you and my team members will have access to it. We like to do it this way because we believe in keeping things transparent with our clients.

Finding Opportunities

There are ton of ways one can find Link Building Opportunities, but we use the following usually:

 

For example if you are looking for guest post opportunities and you are in the travel niche let’s say, you can search for

Travel + intitle:”write for us”

Here are some other examples of Google search operators.

Outreach

Now that we have the content and Link Building Prospects ready, we start the outreach Process.

The outreach Process looks something like this:

We record all the Links achieved and all the prospects in the project management sheet so that our clients have full transparency on the work we have done.

Results and Link Expectations

You want more traffic and you also know links are the number one way to achieve that. We measure these with the following three metrics:

Link Expectations

This completely depends on the niche you are in, the quality of content assets you already have, and how do the prospects react to the outreach.

As a general rule of thumb, we typically build between 15-25 links per month for our mid-tier clients. The situation varies – we have some clients where we’ve regularly surpassed 50, and some extremely difficult clients where we generate 5 or 6.

The more you’re willing to work with me in creating linkable content assets for our link building strategies, the more links we can generate.

Reporting

Every Client gets access to the following:

Project Management Sheet – This is shared project management sheet where you will be able see what we are doing on your campaign on a day to day basis.

Monthly Call – We will have a monthly call to discuss how the campaign went, what could be improved next time, answer any questions you may have, the future course of action etc.

End of month Report – This report will contain the resultant increase in Organic traffic, Keyword positions growth, referral traffic growth and a general overview of how well the campaign went.

Project Tracker for Link Building service

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Pricing

I work with a maximum of 6 clients at a time. Right Now, I have 2 slots open.

I have a very simple pricing structure:  The starting package costs $2000 for 200 targets. I guarantee a minimum of 10 links per 200 emails I send but clients usually get much more than 10.

Please note that this is a monthly service, I am not looking for one-off Clients.

Use the link below to schedule a call. Let’s see if there is a fit.

Keep Reading if you would like to know which Link Building Tactics we use to build Kickass Links for our Clients!


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Link Building strategies we Use

Our next step is to build kickass links to your website. Let me explain the link building strategies we use for our clients. The ones we will use for you depends on your niche, content assets and a few other factors:

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Link Roundups

Link roundups are posts where bloggers and site owners curate their favorite articles from the past week or month. We use advanced Google search operators like the following to find these opportunities and show them your content so that they (hopefully) Include it in the post.

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Resource Pages

These are pages where passionate and helpful site owners curate links to resources around a topic in their industry. For example if that topic is Linkbuilding, the resources that may be included are linkbuilding tactics, linkbuilding benefits, linkbuilding for newbies, linkbuilding tactics to avoid etc.

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Guest posts

This is one of the most famous Tactics as it is relatively easier to execute than other tactics. It is usually used when you don’t have much content on your own site so you reach out to other people in your niche to contribute content to their sites. But relying too much on this tactic leaves a footprint for google in form of the author byline and this can lead links being devalued.

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Broken Link Building

It involves finding pages which no longer exist but have a ton of backlinks pointing to them. By reaching out to people who are linking to the now non existent page and showing them our page about the same topic, we can build powerful backlinks to our content piece. Finding such opportunities is tough for most people but when you are super smart like me, it is a piece of cake ( I know I am very humble )

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Skyscraper Method

Skyscraper method was popularised by probably the most famous SEO blogger of this decade – Brian Dean of Backlinko. Alright with giving credit where it’s due out of the way, let me explain how this tactic works.

We go looking for similar pieces of content like the one you have made, check the backlinks those content pieces have and then reach out to the people linking out to switch links to your article as your article is clearly better right!

This method works best when your article is better than all other similar pieces.

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Sponsored posts

Sponsored posts are basically guest posts with an added incentive to the site owner accepting it: Moolah. Yes, we pay them to place your article/link on their website. This tactic is usually used when there are not many linkbuilding opportunities available in your industry. This tactic not only helps you get links but it also helps to establish your brand online as most sponsored posts also mention the name of the sponsor.

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Image Link Building

Image link building is a beast in itself involving various tactics to get links with images. Here are some that we use:

a) Find People who stole your images – Using Google’s reverse image search, we find people using your images and then contact them to either remove them from their websites or link to your website as a citation and continue using the image.

b) If you are in niche where images play a big role like wedding niche, Photography niche, Food niche, we can publish some of your unpublished images on Flickr. Flickr is website where webmasters come to find free stock photos. When we publish our images on Flickr, we explicitly tell the webmaster to link to our site if they intend to our images. A lot of quality links can come your way this way.

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Brand Mentions

If you are a brand with some kind of online presence already. People must be talking about you around the web. But a lot of times they don’t link out to you while doing so. Bad manners!

So what we do is find such websites with the help of tools like Brandmentions or Awario. Notice how I did not link out to them. Lets see if they reach out to me!

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Online PR

Online PR can land you incredibly powerful links from media outlets and Hoards of traffic given that you have a unique story. If you do, then we will track down relevant journalists who are interested in your story and want to write about you.

Sometimes you will need to cough up some money like a couple of hundreds buck, sometimes you won’t however ROI is massive in both the cases.

The best way to find journalists who will interested in writing about your business is by find similar but bigger competitors and put their name in Google news. The resulting news articles will help you find journalists that are interested in your kind of Businesses.

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Local Bloggers

If you are a local Business, links from local Bloggers will be especially helpful for your site’s SEO as they increase the local relevance of your site in Google’s eyes.

Local Bloggers are always on the lookout for interesting businesses they can write about. The best way to find such bloggers is through Meetup.com and facebook groups.

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Scholarship Links

By creating a real scholarship for students and then reaching out to universities to link out to your scholarship page, you can land some really powerful links.

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Infographics

We all love Infographics, right! They help us digest a ton of information so easily.
People are very willing to link out to quality infographics with unique data and we will help you create just that.

Other Link tactics

Dozens of other Link tactics exist and we will use those as and when possible. Some example –

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Pricing

I work with a maximum of 6 clients at a time. Right Now, I have 2 slots open.

I have a very simple pricing structure:  The starting package costs $2000 for 200 targets. I guarantee a minimum of 10 links per 200 emails I send but clients usually experience much more than 10.

If you want to build even more links, you can order more Blocks of 250 emails for $1997 per block.

Please note that this is a monthly service, I am not looking for one-off Clients.

Use the link below to schedule a call. Let’s see if there is a fit.


Get Free Consultation