A resume distribution agency approached us to help them get links. They were investing heavily in Paid ads but knew that SEO was important for their long term growth.
The Challenge
The Client’s website had no Blog content that be could be used for Linkbuilding. Despite a lot of “Blog Posts”, none was in-depth enough to attract links though.
What we Did
To solve this problem, we analyzed the industry and found a type of content that was proven to get a lot of Links – Free Resume and CV templates.
The client created 11 Different resume templates for both Google Docs and word format and hosted it on their site.
Now to get links to this awesome resource, we zeroed in on two tactics: Broken Link Building & Skyscraper Technique.
Broken Link Building: We found a page that earlier hosted free resume templates but was dead now. It had a whopping 93 links pointing to it.
We got a list of the linkers and reached out to them with personalized emails notifying them about the dead resource. Many people thanked us and linked to it happily and many people ignored our emails. But its all part of the game.
Skyscraper method: In this method, we reached out to the linkers of similar resources to ours and asked the site owner to link to us as well. Initially, we had a list of around 1100 prospects which we filtered down to 250 as the rest were not high-quality sites.
Next, we reach out to these 250 odd prospects with personalized emailing highlighting how what they are already linking to is not good enough and how our templates are better.
Results
By the end of the 2 months, we had 30 Links and we are still building links for them as of June 2019.
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