A resume distribution agency approached us to help them get links. They were investing heavily in Paid ads but knew that SEO was important for their long term growth.
Now to get links to this awesome resource, we zeroed in two tactics.: Broken Link Building & Skyscraper Technique.
Broken Link Building: We found a page which earlier hosted free resume templates but was dead now. It had a whopping 93 links pointing to it.
Skyscraper method: In this method, we reached out to the linkers of similar resources to ours and asked the site owner to link to us as well. Initially, we had a list of around 1100 prospects which we filtered down to 250 as the rest were not high-quality sites.
Next, we reach out to these 250 odd prospects with personalized emailing highlighting how what they are already linking to is not good enough and how our templates are better.
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