HubSpot and Pipedrive are both excellent tools. That doesn’t mean they’re both right for you.
If you’d like to learn the differences between HubSpot and Pipedrive look no further. Perhaps you’re already using HubSpot and you’re now at a place where you can’t go much further with the free plan.
It’s only now you see how expensive the paid plans are. Big problem right?
You’re not sure whether to stick it with HubSpot or export your contacts and pipelines to another more affordable tool.
Read on, because that’s what this post is going to be about.
- HubSpot vs Pipedrive
- HubSpot Automation Features
- Pipedrive Automation Features
- HubSpot Reporting Features
- Pipedrive Reporting Features
- HubSpot Email Integration Features
- Pipedrive Email Integration Features
- Who’s Pipedrive for?
- Who’s HubSpot for?
- Pipedrive Pricing
- HubSpot Pricing
- HubSpot vs Pipedrive Pricing Comparison Table
- Conclusion —HubSpot vs Pipedrive
HubSpot vs Pipedrive
Having used both tools, here’s what immediately stands out to me—HubSpot is more intuitive. When you add a lead to the sales pipeline, the tool immediately gives you the direction for you to take next. This means you’re never left second-guessing. Immediately on signing up, a 15-step walkthrough helps you understand your way around the tool.
A view persists that HubSpot has a steep learning curve. I disagree. There’s a fine line between having plenty of features and offering a steep learning curve. What HubSpot does is— it simplifies things by making it easy for anyone to use the basic options.
The tool leaves the rest of the things to the user’s imagination by letting him customize things as he wants. Simply put, the learning curve is as steep or gentle as you make it. Sure, things tend to get complex from time to time, but for the features you get, Hubspot is a great tool. You shouldn’t pass on it believing the tool to be too complex.
In addition, HubSpot is also a predominantly visual CRM. You get the feeling you arrived at a posh restaurant. At the same time it’s easy to use. Pipedrive’s UI is functional and basic. It gets things done, but doesn’t awe you with design.
Next, HubSpot offers a number of features spanning the entirety of the organization. HubSpot has plenty of options to customize and personalize the tool. Each team in your organization will find something useful on HubSpot.
Pipedrive is through and through a sales enablement tool to help you with one goal: sell more.
So inside Pipedrive you get a place to manage leads, deals, automate tasks with AI support among other things. You get a comprehensive view of sales data like won and closed deals.
Ultimately, it’s your call to make.
Do you want a software that helps you sell more or a more comprehensive tool that aids both sales and marketing?
HubSpot Automation Features
To automate tasks— HubSpot offers the workflow feature. The tool helps you create workflows for sales, communication and marketing.
The workflows can be contact based, deal based or ticket-size based.
Once you choose the workflow, you can choose to carry out the following tasks:
- Send an email
- Add a contact to your list
- Change a numerical value
- Assign tasks to a team member
Pipedrive Automation Features
Pipedrive’s automation is built around a library of templates. These templates let you automate tasks and save a lot of time.
Create an activity for a number of tasks like:
- When you generate a new contact you can either automate an activity or send an email
- When a deal is moved you can either automate an activity or send an email
- When a deal is completed and so on you can either automate an activity or send an email
You can also set up activities based on organization or people.
HubSpot Reporting Features
The reporting feature is built for both marketing and sales teams.
On HubSpot the dashboards are much more comprehensive offering you details into the buyer’s journey. You see the exact percentage of conversions and churns happening at each stage.
Since you know where you’re leaking leads, it’s easy to fix those areas.
HubSpot lets you customize the dashboard with a selection of reports that matter most to you.
There are a few templates to choose from like:
- Lead generation
- Sales manager
- Opportunity review
- Ad campaigns
- Click reports
- Social clicks
- Call template
You can pick and place as many reports as you like on the dashboard. However, I’ll suggest not to go overboard with this since too much data can become overwhelming. Then filter these reports by their owner, a date section or other parameters.
The search bar at the top makes it easy for a user to locate deals and other details.
To move deals by the stage of the sales journey drag and drop them to the appropriate column. It’s pretty much the same thing you see on Trello.
Here’s a sample report on Call activity:
Call Activity Report
Pipedrive Reporting Features
The chief difference is that the dashboard is primarily geared towards helping the sales team with insights into sales performance.
On one side you get a visual summary of new deals and on the other side you get a list of completed activities (around sales).
To gain more data on sales performance, you can customize the reports by adding custom indicators to the dashboard.
The reporting presents the most essential data in an easy-to-understand reporting format.
The reporting helps you recognize top performers while also showing you which team members are struggling.
In summary you get:
- Visualize KPIs to see what’s working and what isn’t
- View the most important data in colorful graphs and charts
Another important feature is sales forecasting.
Now this is where Pipedrive shines: sales. The sales forecasting tool helps you determine in advance which deals you should pay the most attention to. As a business owner, our time is most appropriately spent on deals that are most likely to work. We don’t have an unlimited amount of time with us.
This is how the sales prospecting tool helps with this:
- The sales forecasting tool gives us the right activities and deals to choose to start working on
- The tool also gives sales managers plenty of easy-to-convert opportunities.
In addition, you get the ability to customize forecasts to certain dates, products and deals.
HubSpot Email Integration Features
This is where things get interesting. At the start of the post, I said that HubSpot is for every team in the organization.
Naturally the inbox is a place where you see conversations waiting to unfold. On HubSpot, not just the sales team but everyone has access to this Conversations inbox.
The inbox gets the feed from both email clients and live chat.
Everyone irrespective of the team they’re in are looped in to conversations and queries from leads.
The free CRM plan lets you send 2000 promotional emails a month. The premium design templates however are accessible only to premium users. Even on the free plan, HubSpot integrates with both Gmail and Outlook syncing emails in real-time to the Conversations inbox.
Pipedrive Email Integration Features
On Pipedrive the email syncing feature is available for just the advanced plan users.
Pipedrive Sales Inbox
Pipedrive’s focus is on sales rather than email newsletters. So unlike HubSpot there’s no feature to send promotional campaigns. But, you can track the emails you send and see who clicked the links inside. Pipedrive has a number of templates and supports sending group emails for up to 100 contacts.
Use customizable templates, customizable signatures, link contacts to specific deals and sync your Pipedrive inbox with major email services. You can also send emails to contacts from Pipedrive and it gets synced right back to your inbox.
Who’s Pipedrive for?
Pipedrive is great for small or big businesses whose sole focus is sales.
Pipedrive offers a fully functional 14-day trial to its software. There’s no free version though. You don’t need a free version because the prices themselves are so low.
Pipedrive is more affordable as you scale.
Pipedrive is great for businesses of any size who want to focus on sales. The single user pricing is great for small teams who want to minimize costs. This pricing structure is notably absent on HubSpot. The two platforms have very similar features but the price points vary a lot.
The biggest difference between the two tools is that HubSpot locks you out of most features based on the plan you are on. Pipedrive doesn’t. Pipedrive offers unlimited contacts, unlimited pipelines and the option to add in as many custom fields as you like. You also get customizable reports on all plans. You get unlimited email templates, option to add unlimited products, and option to add recurring revenue products on the Advanced plan.
Who’s HubSpot for?
HubSpot excels in both sales and marketing. What takes the cake is the free CRM plan. The features on the free plan aren’t cosmetic. Upgrading to the starter plan means more contacts and more features. And you finally get rid of the HubSpot branding.
The free CRM comes with a WordPress plugin. That makes it easy to integrate the data from the CRM to your WordPress site and view the stats from within WordPress itself. That being said, the free option is for those who don’t mind putting up with the HubSpot branding and logo.
But if you’re willing to overlook HubSpot branding you will see that the free plan is comparable to paid plans from many CRMs. Here are the features.
Add unlimited users and store up to 1 million contacts. You can integrate with both Gmail and Outlook and create forms and newsletters. You can assign tasks to your team.
What’s missing? Premium email templates, analytics and the option to schedule meetings.
With Pipedrive simplicity spills over to the pricing of its plans as well. The plans are based on features you want and are set per user. With each plan you get unlimited contacts and other features.
With Pipedrive there’s only a free trial but the pricing from that point on is reasonable too. With Pipedrive you get all features with the professional plan starting at $49.9 per month. The starter plan charges $12.50 per user per month (if paid annually).
Pipedrive never makes you feel you’re overpaying for features.
HubSpot’s pricing has many more tiers to it which adds to its complexity. HubSpot’s pricing starts at $45 per month for two users (if paid annually) and can easily go over $3200 per month for the enterprise plan.
With HubSpot it’s hard to escape the feeling that an extra feature, bundle or plan would cost an arm and a leg.
HubSpot is much more expensive than Pipedrive and you can’t use a single account as another roadblock.
Considering all things, HubSpot’s free CRM tends to sideline the fact that once you want to scale the prices are the highest you find in any CRM tool. Plenty of people are drawn in with the free CRM only to realize later on how expensive it is to scale on HubSpot.
Here’s a detailed comparison of the two tools:
HubSpot vs Pipedrive Pricing Comparison Table
|Is there a free plan?||No||Yes (unlimited users and 1 million contacts)|
|Starter plan||$12.5 per user per month||$40 per month for 2 users|
|Advanced||$24.9 per user per month||No similar plan|
|Professional||$49.90 per user per month||$800 per month for 5 users|
|Enterprise||$99 per user per month||$3200 per month for 10 users.|
Conclusion —HubSpot vs Pipedrive
It’s not possible to compare the two products without considering how the two tools are priced.
Pipedrive with its better pricing is sustainable for small businesses. For larger businesses HubSpot is a more well-rounded solution.
Pipedrive isn’t just a tenth of the price from HubSpot but is also comparatively an all around cheap CRM. That’s why it’s sustainable. The UI is simple and seamless making it a user-friendly option. With Hubspot you get features and complexity across the entire organization. If you want to keep things simple and stick to a budget Pipedrive’s your friend.
You can start for free with a trial that doesn’t even ask for credit card details with Pipedrive.
What do you think of the comparison? Do let us know in the comments below.