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TikTok is the most favorable social media platform to get viral and gain views as it has more than 1 billion active users. Views play an important role in any influencer’s life as most of the time, they earn money based on the number of views they receive.
You will get $15 for 500,000 views. TikTok pays its content creators around $0.02 – $0.04 per every 1,000 views. However, if you combine brand deals and partnerships, you can also get paid between $500 – $1000 per sponsored post depending on your engagement.
TikTok pays its creators through the Creator Fund. If you want to be eligible to be part of this fund, you need at least around 1,00,000 views in the last 30 days. You should also have more than 10000 followers and you should be above the age of 18.
You can make money on TikTok in various ways. The Creator Fund is not a viable income stream if you want to earn money from TikTok. TikTok creators usually combine it with brand deals, affiliate marketing, and live gifting to earn a decent sum of income.
According to Business Insider, Preston Seo, a personal finance influencer, who has more than 2 million followers, earns only $1664 annually through Creator Fund. He also does brand deals and sponsorships, which give him huge money. TikTok creators also earn money through live gifting. Lucy Davis is known for her ASMR content and earns between $20-$300 every time she does a live stream.
While, if you are curious about who is the highest earning TikTok influencer, then the answer is Charli D’Amelio. She earns more than $17.5 million annually. She started posting dance videos in 2019 and soon became a viral sensation on TikTok. She has partnered with big brands like Prada, Morphe Cosmetics, and Dunkin Donuts and even has her own clothing brand.
If you have good engagement on your video, but less number of followers then also you can earn money through TikTok. If you are a nano influencer ( an influencer with less than 10,000 followers), you can earn between $50- $300 per sponsored post. While, if you are a micro-influencer ( an influencer with followers between 10000 to 75000), then you can earn between $300-$1250 as per a report by Business Insider.
You can monetize your content by doing brand deals and partnerships. If you have a decent following and a good engagement rate, brands will approach you to advertise their products or services. At times, you can also write a pitch to a brand to strike a partnership with them.
You can create sponsored posts, and videos and even do their branded challenges, and product reviews and earn a good sum of money. However, always be careful about brand collaboration. Think from the perspective of your target audience. Partner with those brands who have similar values to you.
According to Influencer Marketing Hub, TikTok influencers can earn around $50-$150000 for a successful brand partnership. The rate totally depends on the views, followers, and most importantly, the engagement rate.
You can earn money on TikTok by doing affiliate marketing. If a user clicks on the (sponsored) link that you have posted, you can earn a commission. You can add the links in the captions of your videos or in your bio. TikTok creators also use LinkTree to add multiple links in their bios.
You can go on platforms like Amazon Associates and ClickBank to become an affiliate. At times, a brand might also give you a unique promo code that you can promote in your videos and get more commission.
You can earn money on TikTok by doing a live stream. When a creator goes live, other users can send them virtual gifts with the help of TikTok Coins, which is the virtual currency of the TikTok app. Users buy these coins with their real money.
Other social media apps like Instagram, and Facebook, do not have the option of live gifting yet. Therefore, make use of this TikTok feature and try to earn money. This is also a great way to engage with your followers on a real-time basis. Therefore, going live not only helps you to earn money but also you can connect with your community on a more personal level.
You can earn money on TikTok through their Creator Fund. If you want to be eligible for this fund, you need to at least have 1,00,000 views along with 10000 followers. Also, you need to be 18 and above.
The payout structure for it has not been disclosed by TikTok yet. However, metrics like likes, views, and comments play a major role in deciding the pay rate for a creator. Usually, creators get paid between $0.02 – $0.04 per every 1,000 views. So, for 1 million views, you can get paid between $40-$50.
TikTok’s Creator Marketplace is a platform where businesses can find creative and talented creators for their brands. If you want to be part of this platform, you need more than 100000 followers. It is a great platform to find brand deals and partnerships.
TikTok will help you with your brand campaigns by showing your analytics, it will also give you access to various tools. It will also provide you with various tips and tricks that will educate you more about brand deals. If a brand is interested in your work, it will immediately notify you.
You can get paid between an estimated $2 – $3 dollars for every 100000 views by the TikTok Creator Fund. It pays $0.02 – $0.04 per every 1,000 views. However, if you do a sponsored post, you can get paid around $1000 – $2000 depending on your engagement. Even with a creator fund, you might get paid more if you have an engagement. Likes, comments, and shares are crucial as they indicate high engagement.
You get around $40-$50 for 1 million views on TikTok through its creator fund. However, if you do brand deals and sponsorships, you will get paid around $2000 – $5000. Factors like engagement, following, and likes play a crucial role in determining the money a creator can charge per sponsored post.