May 16, 2025
To improve overall user experience, all social media platforms create new rules, enforce their already-existing ones, and provide frequent updates.
These rapid upgrades frequently leave us perplexed with many dilemmas.
If you’ve ever wondered how many people you can unfollow on Instagram, what’s the best method for doing so, and how to avoid getting banned from the site, then today’s blog post is for you!
To improve overall user experience, all social media platforms create new rules, enforce their already-existing ones, and provide frequent updates.
These rapid upgrades frequently leave us perplexed with many dilemmas.
If you’ve ever wondered how many people you can unfollow on Instagram, what’s the best method for doing so, and how to avoid getting banned from the site, then today’s blog post is for you!
Instagram users are limited to a maximum of 200 unfollows every day, This number varies anywhere from 100 to 200 based on factors such as the age of the account, and its activity level, among many others.
According to various sources, the maximum limit might be as high as 200 if your account is more than three months old, and it could be in the hundreds if it’s newer than that.
However, there is a catch; these limits should be used systematically, gradually, over time. So, if you go ahead and follow all 200 accounts in one fell swoop, Instagram may flag your account as suspicious and block you.
Remember the one golden rule to shield your Instagram profile from any risks: DO NOT SPAM!
This means you shouldn’t be too aggressive while adding or removing Instagram followers. Take it slow at first, starting with 50 new accounts per day, then 100 the next week, 150 the week after that, and finally, 200 in the 4th week!
In a similar vein, if you look at the daily restriction, you may easily hit it by starting with just 10 unfollows an hour and progressively increasing the number until you meet the daily limit. I’d say, never mass unfollow people, it can lead to even suspension and ban.
Yes, there’s an Instagram unfollow limit and Instagram follow limit that every user needs to obey.
There is one common misunderstanding, though. Never forget that the Instagram app views following and unfollowing as the same action. That means the daily total of follows and unfollows is the sum of both.
This restriction is set at 100 for brand-new accounts on the network, and at about 200 for older accounts.
Just to be on the safer side, I can rightly assume there is a daily cap of 150, which works out to about 4,500 unfollows per month.
The question now is: What variables affect these limits?
Let me go a little bit more into each of the elements that influence the unfollow limit of Instagram:
It’s no secret that Instagram, like other social media websites, gives priority to those who are most active on the platform.
The more you upload content, interact with other accounts, search other accounts and use the platform, the more trust Instagram will place in you and the higher your unfollowing limit will be.
The explanation for this is rather straightforward: the more active you are on your account, the more people will like, engage with and follow your account, and the more trustworthy your account will appear on Instagram.
Here, the simple idea is: the more followers you have, the better.
Think of this as an exam you’d take in school; to earn a spot on the “teacher favorite” list, you’d need to score exceptionally well. In this case, Instagram is your teacher, and your grade is the number of people that follow you on Instagram.
When you have a lot of followers on the platform, your authority score goes up, which in turn increases Instagram’s confidence in your account and raises your unfollowing cap.
Who would you be more likely to trust, your best friend of the past 7 years or someone you just met? I think, you would best friend obviously, right?
Similarly, Instagram will naturally trust your account more if it has been there for a longer period of time, and as a result, it will award you with a greater number of credits when compared to other newcomers on the platform.
Hence, accounts that have been around for a while have a distinct advantage over those who are just newbies on the platform.
Due to the prevalence of bot accounts that people buy to boost their follower count through fake accounts & ghost followers, simply having a large number of followers won’t cut it.
The frequency with which users interact with your content and the number of likes and comments your posts receive are the factors that really matter.
If this number is large, Instagram’s unfollowing restriction will be relaxed for you and you’ll be able to benefit more.
Last but not the least, the type of Instagram account you have - business, creator, or personal - also affects this restrictions ceiling.
Typically, personal accounts are the ones that are used by individuals for their regular social media browsing.
Creator accounts are for influencers and content creators on the platform, and business accounts are for business-related profiles.
Business and creator accounts usually have a higher exposure hence, their Instagram limits are also on the higher end as compared to personal accounts.
There is one very crucial thing you must remember if you want to mass unfollow users from your Instagram account: Instagram has set a following and unfollowing limit that it expects its users to abide by.
To be safe, I’d suggest, avoid unfollowing more than 200 users per day on the platform. If you unfollow many users at once, you run the danger of being banned from the site as per Instagram’s Terms and Conditions.
Also, you must be seeing way too many third-party apps that promise to let you unfollow multiple users at once. Although some of these tools do function, it is extremely dangerous to give them access to your login information.
Therefore, be careful not to share your personal information or login credentials with these apps since doing so could be extremely harmful in the future.
So, the most natural and safest way that I’ve discovered to mass unfollow people on the platform is to follow this pattern:
Unfollow a maximum of 200 accounts per day on the platform, this way you will be able to unfollow almost 6000 accounts per month!
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