How Much Does TikTok Pay You For 1 Million Views In 2023

Have you also spent hours scrolling TikTok videos? Those tiny videos are so enticing to watch that you can’t stop scrolling. Some people dance on trendy moves, others just do some pranks, while some choose to share a quick recipe – TikTok has all kinds of content. 

There is something for everyone. TikTok is a place where anyone can upload a video. If that video is creative and engaging enough, you even make money out of it.  However, how much money can you really earn through TikTok, especially when your video gets a million views? To find out, keep on reading. 

How Much Does TikTok Pay You For 1 Million Views?

TikTok pays in the range of $0.02 to $0.04 per 1000 views, so for a million views, you’d be paid $20 to $50. But that’s just one of the ways in which you make money from TikTok.

You can make money through affiliate marketing, brand promotions and sponsorships, promotional videos, and paid partnerships. These methods will help you earn a decent amount of money. 

Also Read: How Much Does TikTok Pay For 1 Million Likes

For example: you can monetize your content by placing affiliate links in your TikTok bio. The more views you get, or as they say, ‘the more viral it gets, you tend to make more money. 

Or you can go for brand partnerships and sponsorships which can fetch as much as $80,000+, depending on your reach, as per Business Insider. 

How Do TikTokers Monetize Their Content?

There are several ways through which you can monetize your content. Usually, TikTok influencers combine multiple methods of monetization to earn a good income. Let’s look at ways through which you can monetize your content:

Affiliate Marketing 

You can earn money on TikTok through affiliate marketing if you have a decent following. Many brands require affiliate marketers, and you can collaborate with them on platforms like Amazon Associates and ClickBank or any other. At times, brands can directly reach out with an affiliate request. 

You just need to add the link of their products/ services in your TikTok caption or in your TikTok bio. Whenever a user clicks that link, you get a commission. Brands can also give you some unique promo codes to mention your video. 

Brand Sponsorships

One of the most straightforward ways to make money on TikTok is by doing brand deals and sponsorships. Collaborate with a brand to make sponsored posts and videos for them. For example, a brand might reach out to you to make a video about their shoes. Brands might even pay you for doing their branded challenges. 

If you do not want to opt for long-term brand collaboration, you can partner up with a brand to do a sponsored post. All you need is a decent following and a high engagement rate to attract brands towards you.

For example, a brand like GS-JJ might reach out to you to make a video about their
products.

TikTok Creator Fund 

If you have more than 10,000 followers and more than 100,000 views in the last month, then you are eligible to register yourself in TikTok’s Creator Fund. Also, your age should be 18 and above. 

TikTok has not yet disclosed its payout structure. However, according to the estimates, it pays 2 and 4 cents for every 1000 views. Therefore, for a creator who has 1 million, he/she/they will get paid between $20 to $40. 

The Creator Fund takes into account other factors like the authenticity of views, likes, engagement, comments, etc., and most importantly, your content must follow all the community guidelines of the app.

TikTok Marketplace

TikTok has created a platform where brands and creators can collaborate with each other, and it is called TikTok’s Creator Marketplace. To be eligible to apply on this platform, you need a minimum of 1,00,000 followers. 

Also Read: How Much Does TikTok Pay For 1 Million Likes

The creator marketplace facilitates partnerships between creators and brands. It provides creators with support by providing various tools and tips for creating sponsored content. Moreover, it provides brands with analytics of the creators and makes it easier for them to choose the ‘right’ influencer for their brand. 

Virtual Gifts on Live Streams 

On TikTok, you can earn virtual gifts from your followers by doing a live stream. Virtual gifts can be animations, stickers, badges, etc. They can be purchased through coins by going to the ‘Balance Tab’ in the settings. As a creator, you can also collect diamonds during the stream.

A live stream is a great platform where digital creators can interact one-on-one with their audience and have a little rendezvous. This comes in the wake of other applications such as Facebook and Instagram, which had introduced the live feature way earlier. A live stream gives better exposure, great connectivity with viewers, and a better brand follower relationship. 

Also Read: How Much YouTube Pay For 1 Million Views?

Selling Products and Services 

Selling your products and services on TikTok is another option that TikTokers have. Creators can sell different types of merchandise on TikTok, including T-Shirts, mugs, jewelry, and accessories. They can either create a product, outsource it, and then sell it to their audience. 

Also Read: How Many Views To Get Paid On TikTok

TikTok influencers can even sell services like online teaching videos, informative videos, and basic FAQs to make money on TikTok. There are several ways with which one can monetize their TikTok account. 

How Much Money Do TikTokers Make? 

There is a misconception that you need a huge following to earn money from TikTok. Sure, a massive following on TikTok will fetch you a big sum of money. However, an influencer with 10,000 followers can also make a decent sum of money on TikTok.  

As per a report by Influencer Marketing Hub, a nano-influencer (creator with 1000-10000 followers) can make around $100 to $500 per sponsored post. A micro-influencer (creator with 10000- 50000 followers) can earn $1000 – $5000 per post. 

Brands prefer these nano and micro-influencers because even though they have a less following, they have built a strong kitted community around their personal brand with a high engagement rate. 

Also Read: Can You See Who Views Your TikTok

Who Are the Highest Earners on TikTok? 

You would be curious, how much does an influencer with a massive following earn? So, here is the list of the top 5 highest earning TikTok influencers: 

Charli D’Amelio

Charli D’Amelio is the most popular creator on TikTok. She currently has 130.4 million followers. She became the first ever creator to reach 50 million followers on the same platform. She achieved this feat in only seven months. 

With 9.53 million subscribers, she gets an average of 3,50,000 views and earns almost $1800 per day. She is just an eighteen-year-old, yet has an immense fan following and undoubtedly is among one of the biggest TikTok Stars. 

Addison Rae

Addison Rae is another popular social media personality, actress, and singer who has more than 54 million followers on TikTok. She also made it to the Forbes ’30 under 30′  list for social media influencers. Today, she earns more than $8 million dollars via TikTok. 

Addison gained mass popularity with one of her dance videos of herself dancing with her mom Sheri. She is also passionate about acting and bagged a lead role in the Netflix film ‘He’s All That.’ 

Dixie D’Amelio

Dixie is the older sister of Charli D’Ameio, and needless to say, she is also one of the top highest-paid influencers on TikTok. She has more than 57 million followers and earns more than $10 million. 

She is passionate about signing and has even released her own single called ‘Be Happy. It became the most trending video on Youtube and ranked number one in Billboard’s Top Thriller US. 

Also Read: 500k Views On TikTok Money

Loren Gray 

Loren Gray is an American model, singer, and social media personality. She started posting TikTok videos when she was just 13 years old. Soon, her videos became viral, and today, she is among the highest-paid TikTok stars, 

She earns more than $5 million. She has collaborated with brands like Burger King and Revlon, and she has even released her own pop tracks like ‘my story’ and ‘queen.’

Zach King

Zach King is one of the most famous TikTok influencers. He is known for his ‘magic vines,’ and he has even participated in the reality show “The Amazing Race” and directed several short films. 

He has a net worth of $3 million. He has over 40 million fans all over the internet, and he continues to entertain people with his magical videos and keeps sharing new stories with the world.