How Much Does TikTok Pay In 2023

Tiktok is the Gen-Z way to share, discover and create content. TikTok lets you create your own short videos, add music or sound effects, and share them with people across the globe. It’s like making professional-quality content at home, from your comfort zone, in real time!

How Much Does Tiktok Pay?

TikTok has a unique approach to rewarding its customers. For every thousand views, the platform pays between 2 and 4 cents.

This means that if you can increase your viewership, you will be compensated more. However, you’ll need to join the TikTok Creator Fund (or Creator Next) in the first place to get the most out of this feature.

In order to join this exclusive creator fund here are a few basic criterias:

  • Have to be 18+
  • Have more than 10,000 follower count
  • Have received at least 100,000 views in the past 30 days
  • Have an upgraded Pro account

As soon as someone joins the Creator Fund, eligible creators can start earning money based on the number of times their TikTok video has been viewed; this amounts to 2 to 4 cents for every thousand views or $20 to $40 for every million views!

This might seem really low. However, there are a ton of different ways to make real money on the platform besides from the creator fund.

Ways To Earn Money On TikTok

Now, this begs the question, though: how exactly can one make a fortune on the platform? Here are the top 6 methods to make money with TikTok!

Brand Partnerships

Brand partnerships are exactly what it sounds like: teaming up with an existing brand.

TikTok’s creator marketplace puts you in touch with some of the platform’s most well-known brands, allowing you to form partnerships with them and help promote their products.

All you have to do is make content geared toward your audience that promotes the brand’s products and services, and in exchange, the company will pay you a good sum of money.

Forbes reports that the ongoing rate for a branded video on TikTok is anything from $100,000 to $250,000, with some celebrity TikTokers making as much as $500,000 per upload. Not bad, right?

Affiliate Marketing

Let’s back up for a second and define what is meant by “Affiliate Marketing.”

Affiliate marketing means recommending a product or service by posting about it on a website, podcast, or social media platform, among other possible venues.

When a customer uses the affiliate’s link to make a purchase, the affiliate receives a commission.

On TikTok, brands do the same thing, they give influencers a unique affiliate link to their product/service that they can insert in their video and encourage their audience to make a purchase of the product or service.

By working together, both the brand and the influencer can benefit financially.

Selling Merchandise

What’s the best way to connect with your fans on a personal level? — putting up your own merchandise line!

TikTok offers a platform for influencers to market and sells their custom goodies. You can create and sell your own line of merchandise on the site, including hats, t-shirts, totes, and wallets.

Live Gifting

Before we continue, let’s go over the requirements that must be met in order to be able to receive Live Gifts on the platform:

  • Have been using your account for at least a month
  • Have at least one thousand or more TikTok followers
  • Must be 16+ to do a live stream
  • Must be 18+ to earn coins or points
  • Must have a business account

Now, what exactly is Live Gifting? TikTok has this feature that allows your followers to send you donations or virtual gifts (which can later be redeemed for cash) while streaming live video on the platform.

You then have the option to trade these virtual gifts for diamonds, with each diamond valued at approximately 5 cents.

However, there is a catch here: TikTok deducts a commission of 50% from these earnings. Therefore, for every one thousand diamonds, you have the potential to earn approximately $25 (after TikTok has deducted its commission of $25).

TikTok Creator Fund

After the enormous success and popularity of the TikTok Creators fund, which was launched in 2021 with an initial investment of $200 million, the firm has decided to boost it to $1 billion during the following three years!

The Creator Fund compensates a TikTok publisher based on the number of views they get. To begin with, there are requirements to join the Creator Fund, and once you are a part of it, you can make between $2 and $4 for every 1,000 views.

In a nutshell, the following is needed to join the creator fund:

  • You must have at least 100,000 views in the last 30 days and be above 18 years old.
  • Have a Pro account and more than 10,000 followers.

TikTok MarketPlace

When looking to build a collaboration or brand partnership on TikTok, the Marketplace is the best way to do so.

It is the perfect place for influencer marketing. Here influencers meet new brands and brands meet new influencers on the platform for brand deal and brand sponsorship.

There are some requirements for entering the TikTok creator marketplace:

  1. Boast a following of more than 10,000
  2. Made at least 3 videos and shared them during the 28 days
  3. You have to be 18+
  4. Your videos have been seen over a million times in the last 28 days

Can You Make A Full-Time Income From TikTok?

According to the Wall Street Journal, the top influencers on TikTok are making more money than the CEO’s at some of the US’ top companies.

The short and sweet response to this question is a strong YESSSS!

Bella Poarch, Charli D’Amelio, Khabane Lame, and Addison Rae are just a few of the influencers that have made millions of dollars out of this platform.

Given the abundance of revenue streams available on the site, if a TikTok content creator does it right, can unquestionably make enough money to live comfortably and contentedly.

There is a misconception that having millions of followers is necessary for success on the platform; in reality, what matters most is garnering a good number of views on your videos.

With only 10,000 followers, you can apply to TikTok’s creator fund. Then, all you have to do is make content people want to watch, use the right hashtag strategy and do your song promotions & post promotions effectively.

Top Earning TikTok Stars

If you’re looking for the best of TikTok, check out these five stars who are currently killing it on the app!

Charli D’Amelio

Known as “TikTok’s biggest star”, Charli DAmelio is an American social media personality who started her career on the video-sharing platform TikTok in 2019.

This 18-year-old has taken the platform by storm with her moves and lip-syncing content, winning the hearts of billions of people.

With over 147.4 million follower count and 11.2 billion likes on the platform, Charli’s videos have gained traction and love like no other.

Ranked #1 in the Forbes’ Highest-Paid TikTok Stars and #2 in Forbes’ Top Creators (2022), Charli D’Amelio has raked in approximately $17.5 million from the platform.

Dixie D’Amelio

Dixie D’Amelio, Charli D’Amelio’s sister, is also a renowned influencer on the platform, with over 3.2 billion likes and 57.5 million followers combined.

She is pulling in millions from the platform from collaborations with premium brands like Taco Bell, Crest, and Swarovski.

Dixie is listed as the second-highest-paid TikTok star on Forbes’ list, earning about $42,570 for each sponsored post, according to Hopper HQ.

Forbes claims that Dixie has made over $10 million from her TikTok videos, making her a bonafide TikTok celebrity.

Addison Rae

Addison Rae is one of the highest-earning influencers on the site and has earned a spot on Forbes’ “30 under 30” list for 2021.

With over 88.7 million followers and 5.8 billion likes, this 22-year-old TikToker has clearly won over the hearts of many viewers.

According to Hooper, Addison earns a startling $65,194 for one sponsored content on TikTok.

That being said, Addison made $8.5 million from the app in 2021 alone, second only to the super famous sister duo Charli and Dixie D’Amelio on Forbes’ list of the top TikTok earnings.

Josh Richards

With his 1.9 Billion likes and 25.7 Million followers, Josh Richards is the TikTok hunk.

This 20-year-old entrepreneur-cum-content creator makes a staggering $24,000 for each post that they make on the platform!

According to a report that was released in January 2022 by Forbes, Josh became the fourth highest-paid TikTok personality in 2021 after earning an estimated $5 million from the multiple endorsement deals and commercial activities.

Michael Le

Michael Le, better known by his username “justmaiko“, is a 22-year-old Florida native and social media celebrity.

This TikTok influencer rose to fame after posting a video on “Hips Don’t Lie,” and he now reigns as one of the most popular content creators on the platform with 1.4 billion likes and 52.1 million followers.

Now coming to the earnings, Michael’s charges a staggering $20,000 to $50,000 for a single post on the platform (majorly brand collabs).

According to Forbes, Michael made $1.2 million in 2020 from his TikTok account when he had just 40 million followers; With such a dramatic increase in his fan base, he must now be making a lot more than that!


How many views on TikTok do you need to make money?

Making money from TikTok views isn’t a myth. It’s true that TikTok pays well if you have a strong engagement game.

According to Tubefilter, a few major influencers stated that for every one thousand views, TikTok pays between two and four cents, which roughly amounts to $20 to $40 for every million views!

How much does the TikTok Creator Fund pay?

The Tik Tok creator fund is an initiative by TikTok that recognizes and compensates the platform influencers who, quite properly, are winning the hearts of thousands of users.

As soon as you join, you can make money between two and four cents for every thousand views on your content. Hence, the more the number of views, the bigger the bucks!

How much does TikTok pay you for 1 million views?

Since we are aware that TikTok pays between two and four cents for every thousand views, doing the arithmetic tells us that you can make money between $20 to $40 for every million views!

How much can I make from a viral TikTok video?

Firstly, let’s understand what a viral TikTok video is:

If your video reaches one million views, it is considered medium viral. And, if you get 5 million views within a three to seven-day period, that is when it is called a proper viral video.

So, coming to the total sum, you can earn $20 to $40 for every million views and $100 to $200 for 5 million views and so on.

Shaurya Jain
Shaurya Jain

Shaurya jain is a blogger at Attention always. He is an expert in social media marketing & PR. He keeps experimenting with Snapchat, Instagram, YouTube and other social media platforms to stay up to date. When he is not writing, you can find watching reruns of Brooklyn 99.

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