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TikTok is not only known for its short videos but also for its live streaming. Even though apps like Instagram and Facebook have this feature, TikTok is a social media platform that lets you earn money when you go live through its virtual live gifts feature.
Facing issues while going live on TikTok? Do not worry, our experts have tried to solve almost all the issues and we have created this ultimate guide on TikTok live streaming.
A user can’t go live on TikTok because they might have less than 1000 followers. Also, you need to be at least 16 years old to be able to go live, and lastly, TikTok might have imposed some kind of ban on your account.
It’s TikTok’s rule that a user needs at least 1000 followers to access the TikTok live feature, this is the primary reason why most users fail to go live. So, if you want to go live, take active efforts to increase your following organically.
TikTok wants to maintain its platform safety as the user demographic is made up of teenagers and young adults. So, if you are below 16, it will not allow you to go live. Moreover, if you are above 16 but below 18, you can go live but cannot receive a virtual gift from your TikTok followers.
Also Read: Most Expensive TikTok Gift
Here is an easy step-by-step guide that will help you to enable the tiktok live stream.
Go to the TikTok app on your phone and click on the sign Create icon, which is located at the bottom of the screen.
In the Create Icon, scroll down till the end and you would find the LIVE button. Click on that button, choose a picture and write a crisp title.
Then click on GO LIVE. Before going live, make sure you have set everything properly including your camera and audio.
In between the live stream, if you want to access settings and features, click on the three-dot menu. There you can add filters, and effects, delete and filter comments, turn your camera, etc.
Press on the X which is there in the top-left corner of your screen to end the live stream.
Also Read: TikTok No Views After An Hour
TikTok has a rule that you at least need 1000 followers to go live. Luckily, there is one way through which you can go live even without having 1000 followers. It has worked out for many people but it is not a full-proof method.
Over time, TikTok has become clever to understand these mere tricks. However, just try this method once. You never know, it might work.
In the TikTok App, go to the Profile icon (symbolized as Me). It is present in the top right corner of the screen.
In the Profile icon, tap the three-dot menu and there will find an option of Settings and Privacy, click on it.
You find the option of report a problem in Settings and Privacy, click on that.
There will be an option of Live/Payments/Rewards. Tap on the option of I can’t start live. They will ask you to write the problem you’re facing in detail.
Pen down a convincing reason and request them to enable your TikTok live streaming feature. This is the most important step. You need to come up with a convincing and realistic reason and write it down in the most appealing way. If you are not good at writing, ask your friend who could help you out with this.
Enter a verified and active email ID and click on the Send button which is present in the upper-right corner.
Here, our experts have curated some amazing tips if you are going to go live. These tips will make you well-prepared if you happen to go live.
You need to always have a goal or a purpose when going to a live stream. Do not go live just randomly, without having anything to say or a purpose to fulfill, as you can make a mistake. Moreover, if you have a purpose, it will encourage your followers to attend your live.
Think about a purpose from your follower’s perspective, it can range from doing a giveaway or offering behind the scenes of making your regular TikTok video, or sharing some story that can entice them to attend your live.
You need to have a proper structure to your live stream as this will help you to keep things interesting and you would not say/do something problematic. You don’t have to prepare a script but have bullet points of what you are going to say.
Keep it natural by not writing down a script, but at the very least make notes of the key points you want to cover throughout the stream. Having a clear framework for your stream will encourage people to remain around. Consider your introduction, main points, and how you’ll wrap things up.
Choose a time when there is the highest level of platform user engagement whenever you intend to go live. More people will watch your live broadcast if you do it at the right time. Influencer Marketing Hub claims that the following are the “best times” for engagement:
|Monday||6 AM, 10 AM, 10 PM|
|Tuesday||2 AM, 4 AM, 9 AM|
|Wednesday||7 AM, 8 AM, 11 PM|
|Thursday||9 AM, 12 AM, 7 PM|
|Friday||5 AM, 1 PM, 3 PM|
|Saturday||11 AM, 7 PM, 8 PM|
|Sunday||7 AM, 8 AM, 4 PM|
You must always advertise your live session atleast 3-5 days in advance. Promote your live stream on other social media sites as well. This can help you build more followers as well.
If you have a substantial Instagram following, post an Instagram story or a post about it. The goal is to advertise your live stream on as many channels as possible to increase the number of viewers.
Engage with a different content creator to increase the live stream’s engagement. You’ll be discoverable to their viewers and vice versa, which may result in you gaining more fans and views.
You can also interview well-known creators or anyone with a respectable background on the subjects that might be of interest to your audience. As TikTok is all about entertainment, make sure they aren’t formal and professional. Instead, discover ways to make the TikTok live video fun.
Your live stream should not be too long, keep it short. It should not be more than 30 minutes. If you have a long live stream, it becomes hard for you to keep your followers engaged. Also, there are more chances of making mistakes in a live stream. Therefore, keep the live stream short.
Do your live video in a place where there is good lighting and no audio disturbances. You can invest in a ring light to get good light. However, do not go too overboard as well, try to keep it real.
Your followers want to see your real side. Remember this is not your regular TikTok video. Just a clean space, with minimal disturbance and decent lighting, can work well.
TikTok lives are a fun way of communicating with other users and followers. You need at least 1000 followers to get started with live broadcasting. Also, unlike Facebook live or Instagram live, you can also earn money on TikTok live. Lastly, be cautious about not breaking any of TikTok’s community guidelines when you go live. Keep it real and fun for your TikTok audience.