How Much Do TikTok Creators Make In 2023?

TikTok is a short video-sharing social media platform owned by Bytedance, Inc. It is one of the most popular apps in the world, having over 1 billion monthly active users.

Known for its novelty factor, it promotes new styles, and creativity and lets users create and edit videos, share them with their followers, and view popular content from other people around the globe!

How Much Do TikTok Creators Make?

Although It’s hard to put a precise number here, but a TikTok creator with over 100,000 followers can expect to make $200 – $1000 per month, and one with over 1 million followers has a potential to make $1,000 – $5000 per month!

By leveraging opportunities like brand partnerships, sponsorships, the Creator Fund, and more, many creators have been able to make a living solely off of their TikTok accounts.

Examples include Khabane Lame and Bella Poarch, who charge $92,270 and $66,829 for a single sponsored post, respectively.

Source: LinkedIn

Business Insider claims that whereas Nano influencers (having 1000-10,000 followers) made an average of $25 for each sponsored post in 2015, that amount increased to $901 — 36 times more by 2021. 

In a similar vein, TikTok micro-influencers’ average earnings climbed from $109 in 2015 to $1,516 in 2021, showing that the app is not just for mega-stars with massive fan bases.

The ability of TikTok to generate a substantial monthly income is proven by Jalyn Baiden, a 28-year-old influencer who has fewer than 10,000 TikTok followers. But by collaborating with brands like Lancôme and GoPuff, she has earned more than $26,000 through the site.

Also Read: How To Get Famous On TikTok

According to Baiden, she charges a minimum of $1,000 for a single TikTok video, proving that the content marketing sphere has been favoring people who have as low as 1000 followers to as high as 1,000,000 followers! 

Source: Business Insider 

Now coming to the Creators’ Fund which is the income source that equally benefits everyone on the platform.

For every thousand views of a creator’s video on TikTok, the platform normally pays between 30 and 40 cents ($0.30 to $0.40). In other words, one can expect earning up to $40 for every million views.

Even while this sum might not appear to be very large or enticing at this point, if an influencer is able to get a lot of views, it can still be a solid source of money.

Therefore, a creator may significantly increase their view count and, consequently, their income from the platform by producing high-quality video, using the appropriate hashtags, and adhering to the TikTok community guidelines.

Top 7 Highest Earning Creators

Now let’s take a peek at the top 7 players on the site who are pulling in millions of dollars and living the high life!

Charli D’Amelio

Charli D’Amelio is hands down, the most popular social media creator on TikTok and holds the number one spot on Forbes’ list of the highest-paid TikTok stars.

This 18-year-old TikToker is the most adored on the platform and has raked in a total of $17.5 million from the platform, thanks to some outstanding business partnerships with industry titans such as Morphe cosmetics and Dunkin’ Donuts.

Charli has won over billions of people on Tik Tok and currently is the most followed user on the platform. At this time, she has 147.8 million followers and 11.2 billion likes on TikTok.

That being said, she receives a $105,770 paycheck per sponsored post, making her the highest-paid TikTok star on the platform!

Dixie D’Amelio

Dixie D’Amelio is the second highest earner on TikTok, making nearly $10 million, behind only her younger sister Charli DAmelio.

With 3.2 billion likes and 57.5 million followers, she is currently one of the most popular TikTok users!

This 21-year-old has worked with Valentino and Puma, two of the biggest names in fashion, and has shared the stage with Ed Sheeran and the Jonas Brothers, two of the biggest names in music.

With a reported $42,567 per sponsored post, Dixie is the ninth most-paid TikTok user for a sponsored post.

Source: Hopper

Addison Rae

Addison Rae, often known as the “lip-sync drama queen”, is third on this list after earning $8.5 million in 2021 alone through the app.

With 88.7 million followers, 5.8 billion likes, and strong partnerships with brands like Daniel Wellington, American Eagle, and Sephora, this “Forbes’ 30-under-30” star earns $65,194 for each brand-sponsored post on TikTok.

This 22-year-old social media celebrity hasn’t kept her acting chops to just TikTok; Addison Rae also has a starring role in the Netflix original film He’s All That!

Also Read: How To Make Money On TikTok

Bella Poarch

With a staggering 92 million followers and 2.2 billion likes on the platform, Bella Poarch has been steadily gaining fans since her debut TikTok video back in 2020.

Her playful and quirky lip-sync video to “M to B” was the first video she uploaded to TikTok, and it went on to become the most viewed video on TikTok in 2020 — marking the beginning of her TikTok career.

This 25-year-old content creator charges an astounding $66,829 for each post and at this time, ranks fourth on our list, making more than $5 million from TikTok alone!

Josh Richards

With over 1.9 billion likes and 25.7 million followers, Josh Richards is the face of TikTok. He is well-known for a variety of content, including sports, dancing, lip-syncing, comedy, and video skits.

As one of the highest earners on the platform, he is in fourth place with Bella Porch and has earned $5 million alone on TikTok through various brand sponsorships and deals.

Each sponsored post on the platform brings in a mind-blowing $24,000 for this 20-year-old entrepreneur and content creator!

Kris Collins

Previously working as a hair-dresser, Kris Collin, shot to fame after the pandemic, when her comic skit about her dad catapulted her popularity, turning her into a well-known and well-liked TikTok influencer!

As of today, she has 46.8 million followers, and her videos have a whopping 2 billion likes together.

According to sources, she has successfully raked in $4.75 million dollars through the platform, and reportedly charges an estimated $17000 for each post!

Avani Gregg

Avani Gregg is well-known for her famous clown makeup and extremely entertaining lip-sync videos on TikTok.

With over 42.6 million followers and 2.9 billion likes, she is one of the most popular stars on the platform at the present time.

She has reportedly earned $4.75 million dollars through various deals and collaborations on the network, placing her in the same position as Kris Collins, according to Forbes.

She charges between $12,000 and $21,500 for each paid advertisement or sponsored post on the network, which places her among the highest-paid TikTok stars working today.

Also Read: How To Get Verified On TikTok

How Do Creators Make Money On TikTok?

We know, we know, you must be wondering how these young stars are making such hefty amounts of money. Well, here are the things creators on TikTok do to monetize their accounts:

Brand Deals and Partnerships

A brand partnership or brand deal is an agreement between an artist and a content creator.

This works on a give-and-take arrangement where the influencer has to promote the brand’s product through their TikTok videos and the brand in return pays them a fee.

Many TikTok superstars rely heavily on this form of income, often known as sponsored posts. But the money is dependent on things like your core audience/followers.

The cost per sponsored post depends on a lot of factors like the influencer’s location, total number of followers, engagement rate, among other factors. 

Affiliate Marketing

Affiliate Marketing has been around much longer than TikTok and is one of the best ways for brands to gain new customers and for creators to make money online.

The basics of this are pretty straightforward; all a content creator has to do is embed an affiliate link to the brand’s products and services in their content. When a user clicks on the same affiliate link and makes a purchase, the creator receives a commission (a certain amount of money) from the brand — making it a win-win scenario for both parties!

Virtual Gifts

TikTok allows users to show their appreciation to other users by sending virtual gifts or coins during their TikTok live stream — this is known as live gifting.

Influencers can then convert these virtual gifts for diamonds, which have a value of about five cents ($0.05), and then exchange diamonds for cash. In this case, TikTok takes a 50% fee, with the remaining 50% going directly to TikToker’s overall earnings.

However, there are a few prerequisites needed to leverage this feature:

  • The TikTok account must be at least a month old.
  • Have more than 1000 followers
  • Must be 16+ to do a live stream
  • Must be 18+ to earn coins or points
  • Must have an upgraded business account

Also Read: How Much Does TikTok Pay

Selling Merchandise

Having your personalized and unique product line is a safe bet!

TikTok creators can launch their own line of cosmetics, clothing, accessories, and other products and earn from it.

Creators can gain their fans’ attention and make money off their TikTok accounts by releasing frequent updates on their merchandise collections, new releases, and promotional offers through videos.

Making your own products takes time and energy, but the payoff is substantial once you have everything in place.

TikTok Creator Fund

Officials at TikTok have put their brilliant minds to work and have launched the TikTok creators fund initiative where they recognize and compensate influencers who are killing it on the platform!

When a content creator joins this pool, they are eligible to receive up to $0.30 to $0.40 for every thousand views on their video, or $30 to $30 for every million views.

However, a user must meet certain criteria set by the TikTok creator fund agreement to join TikTok’s creator fund:

  • A creator has to be above 18 years of age
  • Have more than 10,000 follower count
  • Have received at least 100,000 views in the past 30 days
  • They should own an upgraded Pro account (to have access to creator tools)

TikTok Creator Marketplace

In a word, the creator marketplace is like Tinder for influencers and businesses, making it perfect for influencer marketing.

Because there are so many brands and influencers here, it’s the ideal place for them to network and collaborate for social media marketing.

In addition, the user must meet the following requirements to get into the Marketplace:

  1. Have at least 10,000 fans
  2. In the previous 28 days, post no less than 3 videos
  3. Have reached the age of 18
  4. Have reached the age of 18


How Much Do Creators Earn Per Sponsored Video?

Well, this varies from creator and creator and depends on a few major variables like – the creator’s location, their  total number of followers, engagement rate, among other factors. 

According to Forbes, a creator can potentially make between $100,000 and $250,000 for  just one branded video and celebrity creators can earn up to $500,000 per post!

Does TikTok Pay Creators Every Month?

The simple response to this question is a NO.
TikTok doesn’t pay on a monthly basis; instead, it pays a content creator based on how many people watch their videos.

For every thousand video views, TikTok reportedly pays 30 to 40 cents ($0.30 to $0.40). In other words, they can expect to earn up to $40 for every million views on their video.

Do You Need To Be A Mega Creator To Earn A Decent Sum Of Money From TikTok?

There is a misconception about TikTok that claims only users with millions of followers can succeed there. That’s not true, though. Your pay is based on your engagement rate, not your number of followers.
Regarding sponsored posts, they were previously only available to creators with a significant following, but now every creator has an opportunity to make real money from them.

For a sponsored post, Nano influencers received an average payment of $901 in 2021, and micro-influencers an average of $1,516 in 2021, proving that the app is not just for mega creators!

Forbes claims that a creator can make between $100,000 and $250,000 for just one branded video and celebrity creators can earn up to $500,000 per post!

Shaurya Jain
Shaurya Jain

Shaurya jain is a blogger at Attention always. He is an expert in social media marketing & PR. He keeps experimenting with Snapchat, Instagram, YouTube and other social media platforms to stay up to date. When he is not writing, you can find watching reruns of Brooklyn 99.

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