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Tik Tok is the fastest growing app in the world with 1 billion users. It is said that TikTok is one of the best social media platforms for creators to grow their audience. However, at times, getting views on TikTok can be hard and challenging.
If you don’t have a lot of followers, don’t despair, you can still get views by following the right strategies. We discuss them in the following section.
Hashtags act as a catalyst for increasing your views. If you use relevant hashtags before uploading the video, it will help your video to be discovered by a wider set of users. Your videos will also be added to the ‘For You’ page of a relevant hashtag.
Use a niche-specific hashtag and combine it with a trending hashtag relevant to your niche. To determine which hashtags are trending, go to the Discover tab and then click on Trends.
With trending hashtags, also use trending songs to increase your TikTok view count. Trending songs will help you to reach more users as the sound is trending because a lot of people are watching a video related to that audio.
One of the tricks to improve your viewership is by interacting with your target audience. You can do this by replying to their comments, and DMs – basically acknowledging the users who take out time to watch your videos.
This will increase your credibility in their eyes and they will share your content with their other friends and followers.
I’d suggest that engage with your target audience and build a strong community around your personal brand, which would really help you increase your viewership overall in the long run.
You make a TikTok video and get a sudden urge to upload it. However, is it the right time to upload your video? Probably not.
The time periods at which there is high user engagement are the ‘right times’ to upload your video as more are active, which will increase the chances of getting more views.
According to the report by Influencer Marketing Hub, the following are the ‘best times’ to upload your TikTok content.
|6 AM, 10 AM, 10 PM
|2 AM, 4 AM, 9 AM
|7 AM, 8 AM, 11 PM
|9 AM, 12 AM, 7 PM
|5 AM, 1 PM, 3 PM
|11 AM, 7 PM, 8 PM
|7 AM, 8 AM, 4 PM
Upload your TikToks on Instagram stories and YouTube shorts or maybe any other social media platform where you have a decent following. If you have a decent amount of following on Instagram, then share your Tik Tok videos as Instagram stories. Your Instagram followers will watch your video and your view count will go up.
Promoting your videos on other social platforms will help you access a larger set of people other than your TikTok audience. It will bring new users to TikTok and your video count will go up.
Start interacting with trending videos of your niche. You can find trending videos by going to the search bar and entering relevant hashtags related to your field. TikTok will then show you the top videos in that particular hashtag.
Comment on those videos, give them positive feedback, or add your own opinion and insights. You can cleverly add a link to your videos but keep it natural.
Interacting with trending videos is a good way to increase your viewership as they usually have the same target audience as yours.
You can use the paid feature in the TikTok app called ‘Promote’ to increase views. It is similar to that of TikTok ads. You need to buy TikTok coins and fund this campaign. It will work the same as an advertising campaign, your videos will reach a wide set of users as ‘sponsored content’ and in turn, help you to increase your views.
Before beginning the campaign, it will ask you to choose your goal. Choose ‘More Views’.This will help you to reach out to a wider audience and increase your engagement rate.
Start collaborating with other influencers and creators of your niche. If you collaborate with them, their audience will be able to discover your content and vice versa. Both the parties will get a new set of audiences and thus that will help you to increase views on your content.
Also, make sure that the TikTok influencer you are collaborating with has a decent following and relatively high engagement. You can make such videos remotely by using TikTok’s Duet feature.
You need to understand the TikTok algorithm because it determines which videos will be displayed on the ‘For You’ page. Therefore, to increase your viewership, it is necessary to analyze how TikTok’s algorithm works?
3 factors play a major factor that will help you to get higher rankings:
The Tiktok Algorithm considers how users interacted with your content while giving your content a ranking. What do I mean by user interactions? It basically takes a look at things like likes, repeat views, comments and shares to see if people liked your content.
The more people like your content, the more TikTok will recommend it to new users.
TikTok’s algorithm also looks at your video information like the hashtags used, captions, effects, sounds, etc. Therefore, I recommend you to write good captions, add relevant hashtags and preferably use trending sounds to increase your video views as they are important factors in the eyes of TikTok’s algorithm to rank your content.
TikTok’s algorithm will check a user’s device settings while showing it to other users. It will check on your location, language preferences, and the type of device you use to post the video.
However, more than device settings, user interactions, and video information play a more major role in TikTok’s algorithm.
One can simply say that the key reason for not getting views on TikTok is making non-engaging content. However, what if you are making good content but you are still not getting views? There are various reasons for not getting views on TikTok including:
TikTok app always checks your engagement after you upload a video. Engagement simply means interactions on your video like how many TikTok likes your video has got, how many of them commented on it and followed you, etc.
Along with this, it also checks the watch time and completion rate. It analyzes how many times a TikTok user watches your video from start to the end.
If you have a low engagement and low completion rate, TikTok’s algorithm will not rank your video on the For You page, and new users won’t be able to discover your content and that can be a major reason for not getting views on TikTok.
You might not be getting views on TikTok because you are uploading videos that belong to different niches. If you are uploading dance videos continuously and they are getting a good view count but you decide to make cooking and cat videos, then you may not get enough views on them.
Therefore, even if you have a profile that gets a lot of views on one particular niche but if you suddenly change your niche and start posting randomly multi-niche content, your viewership will easily go down
If you are new to TikTok, it will take some time to get views. TikTok’s algorithm wants to segregate fake and spam accounts. If you instantly upload a video after making a new TikTok profile, you won’t get enough views.
When you make a fresh profile, start engaging with other content posted on TikTok. Watch some videos, like, share, and comment. Also, add a profile picture and write a TikTok bio to make your account look authentic.
Content that violates community guidelines and TikTok’s Terms of Service will not be shown to anyone. If a user is producing such content, they may even get a ban or showdown ban by TikTok.
Posting content that has nudity, violence, and hurting religious sentiments are some examples of inappropriate content. TikTok will not allow other users to discover such content, leading to no views on your videos. Using incorrect hashtags
If you do not use trending hashtags, you would not get enough views. With the help of a hashtag, a new set of users can discover your content. They increase the visibility of your content and increase the engagement rate.
However, please only use 3-4 hashtags that are relevant to your niche. Do not go overboard with using hashtags as that might confuse the TikTok’s algorithm.
VPN stands for Virtual Private Network. It allows anyone to create a private network that cannot be traced. With the help of a VPN, you can get views from different countries. For instance, if you are from Pakistan and you use a VPN in the United States, users over there will be able to see your videos.
However, there is a possibility that you can lose viewership if you use a VPN in an account that earlier did not have one – that’s how TikTok’s algorithm functions. So, be careful with using VPNs.
If you are not getting views, maybe it is time to analyze your content. There is a possibility that your target audience is not engaging with the content you produce. The key here is to understand the preferences of your target audience.
Make use of trends, create content around them, and experiment with different formats to increase your organic views.
Tik Tok is the fastest growing app in the world with 1 billion TikTok users. It is said that TikTok is one of the best social media platforms for creators to grow their audience. However, at times, getting TikTok views can be hard and challenging.
One certain thing is, that you may not get any views if you don’t have followers. You may buy views but in the long term, your engagement rate will decrease, and eventually, TikTok’s algorithm will not show your videos to anyone.