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TikTok is one the fastest platforms to grow as a content creator. In the social media game, followers play the most important part to grow. On TikTok, do followers matter to make money? If yes, then how many followers are needed?
Don’t worry, we will answer all these questions (in detail) in this blog.
If you want to get paid on TikTok, you don’t need a massive number of followers. You don’t need to be a mega influencer. If you have a community of 1000 followers (who are real and not fake) with high engagement – a lot of brands will come to approach you to promote their products.
According to a report by Influencer Marketing Hub, a nano-influencer ( creator with 1000-10000 followers) can earn $10-$100 per sponsored post. A micro-influencer ( creator with 10000- 50000 followers) can earn $100 to $500 per post.
Brands will approach nano and micro-influencers because even though they have a small community of followers, they have a high rate of engagement with their followers. In fact, the market share of micro-influencers has grown from 89% in 2020 to 91% in 2021.
Let’s look at the top 5 most-followed TikTok influencers and their earnings.
Charli D’Amelio is the most followed creator on TikTok and is known for her sensational dance moves. She has more than 141 million TikTok followers, and she earns more than $ 17 million per year. She has partnered with Prada to walk their fashion week. She and her sister Dixie have launched their own clothing brand.
Khaby has more than 140 million followers and has taken over Addison Rae’s spot, who was earlier the second-most followed TikTok influencer. According to sources, he earns more than $5 million per year.
She has seen skyrocketing growth in just a year, and today, she is the third most followed influencer on TikTok with over 90 million followers and earns $5 million per year. She has got sponsors like Google, Prada and Tinder. Recently, she released her own single, “Build a Bitch”,- which reached the 56th position on Billboard’s pop chart.
She is the megastar of TikTok, with more than 86 million followers. She has collaborated with brands Daniel Wellington, Reebok, Fashion Nova, and American Eagle to create sponsored content and earn more than $8.5 million annually. She has also bagged a lead role in the Netflix series He’s All That and is passionate about acting.
Will Smith makes it to the top 5 list of most followed TikTokers. He has more than 70 million followers. He posts videos which are funny using viral effects and sounds. He has been popular on the app since he started using his TikTok account.
Also Read: How Many People Can You Follow On TikTok
Always remember, your long-term goal should be not just to get more followers but to build a strong and loyal community around yourself. So, here let’s look at ways to gain more followers.
If you want to grow your followers, it is very important to identify and define your target audience. TikTok has a variety of niches ranging from comedy, dance, music, cooking, education, etc. You need to select a niche that you are best at and analyze the audience which watches videos of your niche.
Once you understand your target audience, it will become easy for you to cater for them with content that they like to watch. Your aim should be to find the right followers who are loyal and engaged with your content.
Make use of trends to not only gain followers but also views. Create content around trends and give your unique touch to it to make it more engaging. You can do this by participating in a hashtag challenge, using trending music and dance moves.
You can improve your engagement rates through trends as a lot of users would be scrolling videos related to popular trends.
Make use of trending hashtags as well as relevant hashtags of your niche to get discovered by a wider set of users. However, do not go overboard with hashtags. Use only 4-5 hashtags per TikTok video.
Research the hashtags that are relevant to your niche and combine them with trending hashtags to get the best results.
Post your TikTok videos as Instagram stories and YouTube shorts and promote them on different social media channels. It will help you to attract new users from other social media platforms. Cross-promoting is a great social media marketing technique, and it is used by all influencers as well as brands.
Analyze your target audience well and find out what other platforms they use to watch the type of content you produce. These days, Instagram reels are trending, similar to that of TikTok. Simply, to get started, post your TikTok videos with water as reels.
Collaborate with other content creators and TikTokers within your niche. Their audiences will be able to discover your content – it will help you get not only more views but also followers from your own niche.
TikTok has a duet feature; you can use that to collaborate with other creators. Do some trending challenges together. Collaborate with a creator who has a decent following and a good engagement rate.
Also Read: How To Get Views On TikTok With No Followers
In the long run, your main goal should be to build a loyal community around your personal brand. If you start acknowledging the efforts of your existing followers by liking and replying to their comments and DMs – it will bring goodwill to your brand.
People will see your compassionate side of yours and increase your credibility in their eyes. They will invite their friends and family to follow you and watch your content.
TikTok also provides content creators with an option to launch their own influencer campaign through the ‘Promote’ feature. If you use it, your videos will appear like TikTok ads in a user’s feed.
You would require TikTok coins to fund this campaign. Also, make sure that you set your campaign goal to ‘More Followers’. TikTok Promote is a great way through which not only you can get high viewership but also gain real followers
You can monetize your content in various ways like:
Creators can monetize their content by applying to TikTok Creator Fund. It rewards TikTok creators who have produced engaging content for the platform. The fund is made to encourage the “best and the brightest talent” on TikTok.
If you want to apply for the Creator’s Fund, you need to be above 18. You need to have at least 100000 authentic views in the last 30 days and 10000 authentic followers. The payout structure of TikTok Creator’s Fund is not revealed by TikTok. However, factors like engagement, authenticity, views and followers play an important role in it.
According to rumours, TikTok pays between 2 and 4 cents for every 1000 views. If a creator reaches one million views, they will get $20 to $40.
Also Read: How Much Do TikTok Creators Make
TikTok Creator Marketplace is a platform where creators can sell their content to brands. It helps brands and creators collaborate. A creator needs to have over 100000 followers to register themselves on the platform.
If you are part of this platform, TikTok will support you with brand campaigns by giving you access to various new tools and tips for creating innovative sponsored content. Brands can see analytics of various creators. If a brand is interested in collaborating with you, it will notify you.
A brand deal is the most common and effective way to monetize your content. You can partner with a brand and creator-sponsored content around their products and services.
Brands can reach out to you if you have a decent following, even of less than 10000 followers. Brands prefer Nano and Micro-influencers as they have high engagement and a loyal community.
You can make use of the live gifting feature available on the TikTok app and monetize your content. When you do a live stream, your followers can send virtual gifts they purchased with their real money. Interacting with your followers in real-time will help you build a solid relationship with your community.
You can monetize your content by placing an affiliate link in your TikTok profile. You can earn a commission every time a TikTok user clicks the link. Brands can sometimes offer you a unique promo code to mention your TikTok video.