TikTok is a great platform to go viral by just making short videos. It has more than one billion active users. However, sometimes getting views on content might be hard. You might be posting regularly, and creating fun and exciting content but you might still not get enough views.
Here are some strategies through which you can get more views on TikTok:
- 1. Interact with trending videos
- 2. Use TikTok “Promote”
- 3. Reupload using the right hashtags
- 4. Reupload your content at the “right time”
- 5. Promote your content on other platforms
- 6. Interact With Users in Your Niche
- Why is my TikTok not getting more views?
- How often should I post on TikTok to get more views?
1. Interact with trending videos
You can easily get more views on TikTok by interacting with trending videos. You can find such videos by simply going to the search bar and entering a trending hashtag related to your niche. TikTok will curate a top list of popular videos for you.
You can post a comment in the form of giving them positive feedback or maybe add your own insights, and add a link to your videos if it is adding value to the conversation, this will help you to get more views.
Engaging with trending topics is a great way to boost your views as they usually have the same target audience as yours.
2. Use TikTok “Promote”
TikTok enables creators to advertise their videos using the ‘Promote’ feature. Through this campaign, more people will be able to discover your content and increase your views on your videos.
You need to purchase TikTok coins to fund this campaign. It will ask you about your campaign goal. You would have three options: “More TikTok views”, “More Website Visits” and “More Followers”. Set your goal to more views. This will help you to reach out to a wider audience and increase your engagement rate.
Also Read: How to get more followers on TikTok
Your videos will look the same as any other videos. However, they will have a “sponsored” tag on them, similar to a Tiktok ad. Also, you can provide a CTA at the bottom of the video.
One of the major mistakes TikTokers make is not uploading their videos with hashtags. Your view count will simply go up if you upload your video with the right hashtags.
TikTok does not give a user an option of editing the caption. That means, that if you have not added the searchable, trending hashtags in your TikTok caption, then you would have to re-upload the video once again.
Also Read: How does TikTok make money?
To find relevant hashtags, you don’t need to do a lot of hard work. Simply tap on ‘hashtags’ on TikTok, enter your first hashtag and TikTok will provide you with a list of several other relevant, trending hashtags. It will really help you to boost your video views.
4. Reupload your content at the “right time”
At times, you may not get views on your video because of not uploading your video at the right time.
There is no best time to upload videos on TikTok. However, there are definitely some ‘golden time stamps’ that you can find to upload your video. According to the report by Influencer Marketing Hub, the following are the ‘best times’ to upload your TikTok content. By the best time, they simply mean there is a higher engagement rate at that particular time.
|Monday||6 AM, 10 AM, 10 PM|
|Tuesday||2 AM, 4 AM, 9 AM|
|Wednesday||7 AM, 8 AM, 11 PM|
|Thursday||9 AM, 12 AM, 7 PM|
|Friday||5 AM, 1 PM, 3 PM|
|Saturday||11 AM, 7 PM, 8 PM|
|Sunday||7 AM, 8 AM, 4 PM|
In fact, you easily schedule your videos by using TikTok’s built-in scheduling tool. You just need to transfer the video to your laptop and log in through your business account. While uploading a video you will easily locate an option of ‘Schedule video’, which will upload it at the ‘right time’.
5. Promote your content on other platforms
These days you will notice a lot of people re-upload their TikTok videos on Instagram as reels and on YouTube as YouTube shorts. Re-uploading and promoting your content on another social media platform is a great content marketing strategy.
If you have built a huge community on Facebook, share your video over there, share it as an Instagram story, and don’t forget to add a call-to-action, give a link to your TikTok profile.
Also Read: How to make money on TikTok
Please don’t forget to add relevant hashtags, write catchy captions and always add a link to your TikTok profile if you are promoting them on other social media platforms. You can also ask your friends and family and people on your social network to share your TikTok video on their social media platforms, that is a great way of getting more views.
6. Interact With Users in Your Niche
You should interact with your target audience. You can do that by replying to their comments, DMs, and even by just liking their comments. Your goal should be to build a community on TikTok. Engaging with them will help you to build a solid relationship with your TikTok followers.
Over time you regularly interact with other users of your niche, you will slowly build a strong support network for yourself. If you build good relations with a TikTok user who has a decent following and request them to share your video, it will help you to gain more views.
Why is my TikTok not getting more views?
There can be several reasons why your content is not getting views on TikTok. Let’s decode them:
1. Sensitive Content
One of the major reasons might be you are creating sensitive content. Make sure that your content is not violating TikTok’s terms of service. Also, if your videos contain fake blood, arms, guns, or actions that can scare users, TikTok’s algorithm will easily bring your video down.
2. Unexciting Content
If you are creating content consistently but not getting enough views, that means your target audience is not finding your content exciting.
Study your viewer/ target audience well, and think about their likes and dislikes. Try to see other creators who have the same target audiences as yours and how they are making content. You can make trending videos around a TikTok challenge. Be creative, and try out different styles of content.
3. New Account
If you are new to TikTok, TikTok’s algorithm might not even index your content. It means, your content would not be displayed on the ‘For You’ page of TikTok.
The only solution to this is to keep creating more and more content with proper consistent efforts. Slowly, TikTok will recognize this and start indexing your content to the ‘For You’ page.
4. Uploading too many videos at the same time
If you post more and more videos at the same time, there will be very few chances of your videos going viral. Consistency is the key but uploading too many videos at the same time will decrease your view count because of too much activity happening in your TikTok account.
You should post not more than three-fours videos in a single day. Maintain a content schedule, use TikTok’s schedule feature to upload content at regular time intervals.
5. Your account might be Shadowbanned
Shadowban can be one of the reasons for a sudden drop in views on your videos. TikTok won’t even notify a user and impose a shadowban on their content. You won’t even get a single TikTok view. It usually does that when TikTok videos are not following the Terms of Service.
To confirm your account is Shadowbanned, search for a particular hashtag and see if your videos are appearing there or not. If they are not appearing then it means TikTok has Shadowbanned your account.
You can fix this issue by contacting the customer support team at TikTok. Always, read TikTok’s community guidelines carefully and delete videos that violate the guidelines.
6. Copied Content
A user will not get enough views if they are just re-uploading the content uploaded by any other TikTok creator. TikTok’s algorithm will catch any copied content and will bring down their videos.
A user might also get a copyright violation notice if they post other TikTok influencers’ content. Make sure that your content is not copied from any creators. Basically, post original content.
7. Change in Tiktok’s Algorithm
Apart from these reasons, sometimes the TikTok algorithm can suddenly change. which might also be the reason for low viewership. So, always keep a close eye on TikTok’s algorithm and community guidelines.
How often should I post on TikTok to get more views?
You should post 1-4 times per day on TikTok. However, don’t post more than 4 posts. You need to be consistent, but do not go overboard. Make sure that you create quality content. Even if you upload 1 video per day, post it of top-notch quality. Also, Observe how your audiences are reacting to your TikTok post and then only decide the frequency for uploading your video content. Posting time is also important.
Getting views on TikTok can be sometimes tricky. You can improve your view count in several ways like by interacting with trending videos, engaging with users, re-uploading your content at the right time, etc. Apart from this, make sure you are creating engaging and exciting content consistently to gain more views in the long run.